Zarana

Zarana

In Old Bulgarian, "Zarana" means morning - the beginning of something new and a promise of something better. This very idea lies at the heart of ZARANA: skincare that gives your skin a fresh start every day.

ZARANA is a Bulgarian natural skincare brand created by a team with over 20 years of experience in developing high-performance cosmetic formulas for established Bulgarian and international brands. The products are formulated by expert technologists inspired by science and driven by the conviction that skincare should be effective, sustainable, and clean.

Series from the brand

Every ZARANA formula is over 98% natural, without compromising on results. Zarana uses clinically tested ingredients of traceable origin - sourced from Bulgaria, Italy, and France and combine them with innovative biotechnological actives that work at the cellular and molecular levels. Their philosophy is "skinmalism": fewer products with higher concentrations of active ingredients that address multiple skin needs in a single step.

Most ZARANA products are vegan, and none are tested on animals. Their glass packaging is fully recyclable, and the dispenser jars are COSMOS-certified. For the team behind Zarana, sustainability is not a trend - it is a principle.

Up